Logotype Il Dolce Far Niente - Design by Prina
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Logotype Il Dolce Far Niente

Client: Maartje van Well, Owner
AD: Prina de Nooijer

Maartje contacted me because she wanted a custom letter logo design for her company. Maartje is an enologist who imports unique wines from primarily Italy.

The literal translation of ‘Il Dolce Far Niente’ is the sweetness of doing nothing. It’s an Italian saying and lifestyle. Maartje’s goal is to introduce this lifestyle to the Netherlands. “In The Netherlands, we are always busy with our careers and success, and due to stress, we forget to enjoy the beautiful, small things in life,” says Maartje.

She wanted her logo to represent and embody this. I designed the logotype with that in mind. The result is a simple, elegant logo with a playful touch that is very recognizable and pairs well with the logo mark.

Get in touch if you want a custom logotype. I’m happy to discuss your wishes and possibilities and bring your vision to life!

Visit Il Dolce Far Niente

Category
Branding, Custom Lettering, Logotype, Sans Serif, Serif

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