CLIENT: Personal Project
AD: Big Ampersand,
Portfolio Challenge
We were tasked with designing a holiday-themed postcard for a renowned greeting card company. The aim was to create a card that spreads joy among recipients during the festive season and was meant to be sent as heartwarming wishes to loved ones.
The Creative Direction was to communicate a festive cheer while maintaining readability.
I loved this look created by Jimbo from Shoutbam!, and I wanted to learn how to apply this technique for a long time. I realized that this aligns perfectly with the brief and theme. What communicates festive cheer more than candy canes? I liked the design so much that this was the Christmas Postcard I sent to all my family and friends last year.
